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| Title | KCC ANNOUNCES RESULTS OF THE 2023 INTELLIGENT INFORMATION SOCIETY USER PANEL SURVEY | ||
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| Date | 2024-07-11 | Read | 2557 |
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Growing Demand for Users' Right to Know About How Recommendation Algorithms Work Over 1 in 10 Citizens Use Generative AI, with an Average Daily Use of 41 Minutes The Korea Communications Commission (KCC, Chairman Kim Hong-il) and the Korea Information Society Development Institute (KISDI, President Bae Kyoung-Yul) have announced the results of the 2023 Intelligent Information Society User Panel Survey, which broadly investigates users' perceptions, attitudes, and acceptance of intelligent information technologies and services, such as artificial intelligence. This survey has been conducted since 2018 and was designated as a nationally approved statistic in 2022, significantly broadening its scope. This announcement marks the release of the second set of survey results since it achieved this designation. The survey included questions on the current use of intelligent information technologies* and services**; perceptions of recommendation algorithm services on search engines and YouTube; and user experiences with generative AI. * AI, IoT, big data, VR, AR, etc. ** AI assistants, robot advisors, smartwatches, metaverse games, etc. Key survey results indicate that users' experiences with intelligent information services are highest in consumption (51.1%), followed by finance (47.3%), and media (35.2%). Additionally, future usage intentions are highest for finance (82.7%), consumption (81.0%), and medical services (80.8%). Users expect intelligent information services to improve their lives primarily in medical services (92.5%), finance (89.5%), and consumption (86.3%) sectors. This suggests that intelligent information services are utilized in various aspects of daily life, with particularly high expectations for innovation in medical services through intelligent information technology. Regarding user perceptions of recommendation algorithm services provided by search engines and YouTube, users generally felt that the recommendations were well-tailored to their preferences (search engines 68.9%, YouTube 71.2%), and they intended to continue using these services (search engines 68.3%, YouTube 68.5%). However, about half of the respondents expressed concerns that recommendation algorithm services could induce bias (search engines 49.4%, YouTube 51%) or cause personal information leakage (search engines 46.5%, YouTube 45.5%). This shows the issues about impartiality, transparency, and personal information protection may rise as primary concerns in the development of recommendation algorithm services. Furthermore, respondents identified 'disclosure of the content selection criteria of algorithms' (62.9%) as the most important ethical responsibility for providers of recommendation algorithm services. This represents a 9.0 percentage point increase from the previous year, indicating a growing demand for users' right to know about how recommendation algorithms operate. Regarding the use of Generative AI, 12.3% of all respondents reported having used such services. Given that this survey was conducted in November 2023, roughly a year after the market introduction of generative AI services like OpenAI's Chat GPT (November 2022), the rapid spread of generative AI usage is notable. Examining the specifics of generative AI usage, text generation (81.0%) was overwhelmingly the most common use, followed by voice/music generation (10.5%), domain image generation (4.8%), and image generation (3.6%). The average daily use time was approximately 41 minutes. The main motivations for using generative AI included 'efficient information search' (88.1%), 'needing someone to talk to' (71.8%), and 'support for daily tasks' (70.2%). This shows that generative AI's ability to provide useful information through extensive knowledge learning and natural language processing drives its use by fostering close interactions with users. On the other hand, the reasons for not using generative AI included 'it seems difficult to use due to requiring high knowledge' (62.3%), 'concerns about personal information leakage' (57.3%), and 'it seems complex to use' (56.0%). These concerns about complex ways to use the services and personal information leakage serve as barriers to entry for generative AI use. The KCC plans to carefully review the expectations and concerns regarding intelligent information technology and services highlighted in this survey and reflect these in future user protection policies. Based on the survey results on generative AI user perceptions, the KCC aims to establish the 'Generative AI User Protection Guideline' in the second half of this year. The key findings and detailed survey data from the 2023 Intelligent Information Society User Panel Survey are available on the KCC website at www.kcc.go.kr, the Statistics Korea website at www.kostat.go.kr, and the KISDI's Intelligent Information Society User Policy Archive at user-archive.kisdi.re.kr, accessible to any interested citizens. **Survey Overview** Survey Target: Household members aged 16 to 69 residing in 17 cities and provinces nationwide who use smartphones and access the internet at least once a day Sample Size: 2,777 households, 4,581 household members (tracking 3,184 households, 5,378 household members from the 2022 panel) Survey Method: One-on-one household visit interviews using structured questionnaires and CAPI (Computer Assisted Personal Interviewing) system Survey Cycle: Annually Survey Period: From the first week of October 2023 to the first week of December 2023 (total of nine weeks) The margin of Error: ±1.45%p at a 95% confidence level ### The Korea Communications Commission |
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240620 (보도자료) 방통위, 2023년 지능정보사회 이용자 패널조사 결과 발표.hwp
20240620_News_Release_panel survey.docx |
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